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Case Study*
MAINLAND MADRAS UK
(01)
(The Challenge)
One London restaurant brand, two very different growth goals.
The South Indian restaurant brand needed a localised digital strategy to drive dine-in traffic to East Ham and delivery orders from the Brick Lane cloud kitchen — across audiences with different behaviours, locations, and motivations.
(02)
(What We Built)
A location-specific marketing system built for dine-in and delivery.
We created a fully localised strategy combining culturally rooted social media content, London-focused SEO, and targeted paid advertising for each location — supported by monthly shoots, AI video content, reputation management, and influencer campaigns.
(03)
(What Happened)
5,073*
followers currently, up from 2,500 at engagement start
2x*
follower growth
100,000+*
monthly reach on £100 ad spend in the UK market
20+*
keywords ranking on first page
100+*
total keywords acknowledged
A South Indian restaurant brand built digital visibility across two London locations — growing an engaged audience within the diaspora and food explorer communities simultaneously.
