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Case Study*
CHITRA RASNA ARTS
(01)
(The Challenge)
Taking a heritage art form into the digital marketplace.
The Tanjore painting brand was launching online for the first time and needed a digital presence that honoured the craft’s traditional roots while making it accessible and desirable for modern collectors.
(02)
(What We Built)
A heritage-led brand and digital platform for collectors.
We created a brand identity inspired by the visual language of Tanjore art — through colour, form, and typography — supported by an immersive digital platform built to showcase the artwork and connect with collectors online.
(03)
(What Happened)
75+*
collector enquiries generated since launch
15*
enquiries per month currently
3.75%*
conversion rate from visitor to enquiry — exceptional for a niche high-consideration purchase
400*
monthly visitors
A traditional art brand launched its first digital presence and built a collector enquiry pipeline from nothing — converting at a rate that most e-commerce brands never reach.
